Coerce your prospect into reading about themselves.
Insert evil laugh here
Write so that before your reader knows it
They’re already making their way down your website
Your emails
Your posts
And anything else you have to say.
It’s the aimless lead-up
To what you can do for your prospect
That’s costing you leads.
Let me tell you about this incredible offer
Instead …
Start with a story
That’s laser-focused on your reader’s grind.
So that before they know it
They already know what you do
And how it will help them personally.
I’m here,
Kevin
P.S. You already know your prospect’s problem. Reply to this email and I’ll help you turn it into a ripping good yarn. Or schedule your 7-Second Session here