7-Second Thoughts June 14, 2023

Your breakout moment

From now on, I’ll write 2 letters a week instead of one. ~ Andy Dufresne in “The Shawshank Redemption” after a 6-year, one-letter-a-week, letter writing campaign that nets him a $200 check from the state so he can build a prison library.

Throughout history

Mountains have been moved

From consistent letter writing

To people who will pay you

For your goods and services.

The sooner you start writing to your prospect

Quickly and consistently

The sooner you can refine your craft

Of articulating the value of what you do

And the faster your prospects can appreciate

How you’re going to get THEIR business

To break through.

See if this helps:

Start your email writing campaign


With one sentence

Aimed squarely

At helping your prospect

Get unstuck.

I’m here,


P.S. Stuck? Tell me 1 problem you solve for your prospect and I’ll reply with 1 idea for an email. Heck, even a short phrase is fine. I really want to know. I reply to every email.

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