Which is why it gets tossed.
When you hand out your business card, you are asking your prospect to work.
CALL ME!
Which is why you most likely toss
Approximately 99% of the business cards you receive
Because it’s a relief
A very satisfying relief
Whew, one less thing to do.
See if this helps:
Why not, instead, offer your business card to your in-person prospect
With an offer to sign them up for your newsletter
Nothing for them to do
No action for them to take
Except to grant you permission
To drop a phenomenally better business card in their inbox
On a consistent basis
Daily, weekly or monthly
That offers real value
And a far better chance
That one day
Something you say
Gets them to click the reply button
And continue the conversation
Where you left off.
I’m here,
Kevin
P.S. A reply to yesterday’s email Should you sell your business card? from long-time subscriber Rod Aparicio:
Oh man!
Again!
F****n’ love this.
Actually, i love it so much I’ll use it to grow my list.
I’ll let you know how it goes. 🙂
Thank you. 
P.P.S. If you’re curious about how to launch a newsletter like this one that you can write in 25 minutes or less – from start to publish – and build your subscriber list, you can reply to this email or get the deets on the 7-Second Launchpad