Which is why it gets tossed.
When you hand out your business card, you are asking your prospect to work.
Which is why you most likely toss
Approximately 99% of the business cards you receive
Because it’s a relief
A very satisfying relief
Whew, one less thing to do.
See if this helps:
Why not, instead, offer your business card to your in-person prospect
With an offer to sign them up for your newsletter
Nothing for them to do
No action for them to take
Except to grant you permission
To drop a phenomenally better business card in their inbox
On a consistent basis
Daily, weekly or monthly
That offers real value
And a far better chance
That one day
Something you say
Gets them to click the reply button
And continue the conversation
Where you left off.
P.S. A reply to yesterday’s email Should you sell your business card? from long-time subscriber Rod Aparicio:
F****n’ love this.
Actually, i love it so much I’ll use it to grow my list.
I’ll let you know how it goes. 🙂
P.P.S. If you’re curious about how to launch a newsletter like this one that you can write in 25 minutes or less – from start to publish – and build your subscriber list, you can reply to this email or get the deets on the 7-Second Launchpad