7-Second Thoughts May 2, 2023

Your business card is heavy

Which is why it gets tossed.

When you hand out your business card, you are asking your prospect to work.


Which is why you most likely toss

Approximately 99% of the business cards you receive

Because it’s a relief

A very satisfying relief

Whew, one less thing to do.

See if this helps:

Why not, instead, offer your business card to your in-person prospect

With an offer to sign them up for your newsletter

Nothing for them to do

No action for them to take

Except to grant you permission

To drop a phenomenally better business card in their inbox

On a consistent basis

Daily, weekly or monthly

That offers real value

And a far better chance

That one day

Something you say

Gets them to click the reply button

And continue the conversation

Where you left off.

I’m here,


P.S. A reply to yesterday’s email Should you sell your business card? from long-time subscriber Rod Aparicio:

Oh man!


F****n’ love this.

Actually, i love it so much I’ll use it to grow my list.

I’ll let you know how it goes. 🙂

Thank you. ????

P.P.S. If you’re curious about how to launch a newsletter like this one that you can write in 25 minutes or less – from start to publish – and build your subscriber list, you can reply to this email or get the deets on the 7-Second Launchpad

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