To back off.
When you allocate an unlimited amount of time to your marketing
There’s no sense of urgency
And your audience can tell.
See if this helps
Work quickly
And then …
When you move onto the next thing
The non-marketing thing
Just do that
Even if that
Does not lend itself to making money
And when I say that
I’m talking about spending time with your family
Daydreaming
Playing
Goofing off
Being wholly unproductive
And here’s why:
It’s actually not that easy
To walk away from your business
But if you can do it with a firm sense of discipline
And really go see a movie
Play with your kiddos
Commit to being wholly unproductive
The next time you sit down to market
You’ll know
Deep in your bones
What needs to get done
In the time you’ve been given
Including:
What to say
What to offer
What to charge
All because both you
And your audience
Are focused.
I’m here,
Kevin