Your client’s words, on the other hand, are WAY better.
And that’s really what you’re after
When selling a high-priced service
Is your client’s words
Not yours
See if this helps:
Before, during and after the sale
Consider focusing a good bit of your effort
Toward understanding what they want
What’s missing in their life
And should you wind up working together
What that might look like
Both during
And afterward
In their own words.
See if this helps a wee bit more:
If there’s a common theme among these last few emails, it’s that you are doing your level best to coax your clients into writing the bulk of their own proposals, agendas, expectations and outcomes. The bulk of your writing, on the other hand, involves coming up with questions that direct your clients’ thinking toward what you need them to start thinking about.