Your first 7 seconds of your website and outreach should grab your prospect’s attention as fast as if it were the first 7 seconds of a cold call.
The formula for that first 7 seconds
It bears repeating
I help [THESE PEOPLE] do [THIS THING] to achieve [THIS OUTCOME].
P.S. If you want to workshop it, you might try forwarding this email to a friend – or even a warm prospect – with this script: Hey [FIRST NAME], totally ok to say no, but I’d love to get your feedback on the first 7 seconds of my website. Can we have a quick chat so I can get your thoughts?