Give your call to action more time to make the sale.
Your homepage
And really your whole website
Is based on selling your prospect on the idea of contacting you.
But what if after all of your well-intentioned efforts, generosity, and insight
Your prospect simply wasn’t ready
Anyone else like to put stuff off? ✋
See if this helps:
Your email newsletter
Written monthly, weekly or daily
Written in 25 minutes – start to “publish”
Which could very much look just like the one you’re reading now
Puts that “contact us” button
Right in front of your prospect
Until they’re gosh darn good and ready
To contact you.
I’m here,
Kevin
P.S. Not sure where to put your email sign-up? Because it’s your best chance at making the sale, put it right below your homepage headline. If you’re an independent professional, and you’re feeling especially frisky, you might consider replacing your “contact us” button with it altogether 😱
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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