7-Second Thoughts August 9, 2023

Your email’s 100% “awareness” rate

The first 7 seconds of your outreach to potential clients and employers will be seen by nearly 100% of the people you send it to.

The beauty of emailing your prospect directly

Is that in order for your reader to decide

If they even want to open your message

They have to read your subject line


If that’s the case:

You might consider not putting the title or name of your email in the subject line

And here’s why:

It adds just a little bit of pressure

On you

The writer

To start adding value

From the get-go

Just in case

Your subject line

Is all

That your prospect


I’m here,


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