They need you.
Think about what makes you loyal to a certain brand
Podcaster
Author
Or coach
Yes, you like them
But if you really think back to a time
Before you became a fan
There was almost certainly a moment
When they gave you something
That once you knew it
You couldn’t NOT know it
And wouldn’t want to
What do you have for your future fans
Even and especially the ones you think would never like you
That would change they way think about their business
In a way that would make them forget
There was ever a time
They weren’t fans.
I’m here,
Kevin