Who’s in the crowd? Can they afford you? Do they love you? Do you love them?
Your prospect list should be pruned
Honed
Hand-picked
And primed to hang on your every word.
In showbusiness terms it’s called
Packing the room
In marketing terms it’s called
Ideal prospects.
See if this helps:
If you don’t want to write
In a highly aggressive
Sales-y way
Which is not only the hardest of hard sells
But also the most joyless of writing practices to maintain
Write to a friendly crowd.
I’m here,
Kevin