7-Second Thoughts July 12, 2023

Your live studio audience

Who’s in the crowd? Can they afford you? Do they love you? Do you love them?

Your prospect list should be pruned



And primed to hang on your every word.

In showbusiness terms it’s called

Packing the room

In marketing terms it’s called

Ideal prospects.

See if this helps:

If you don’t want to write

In a highly aggressive

Sales-y way

Which is not only the hardest of hard sells

But also the most joyless of writing practices to maintain

Write to a friendly crowd.

I’m here,


Like this message?