Who’s in the crowd? Can they afford you? Do they love you? Do you love them?
Your prospect list should be pruned
And primed to hang on your every word.
In showbusiness terms it’s called
Packing the room
In marketing terms it’s called
See if this helps:
If you don’t want to write
In a highly aggressive
Which is not only the hardest of hard sells
But also the most joyless of writing practices to maintain
Write to a friendly crowd.