Your podcast is no different than your website – you can’t sit back and wait for prospects to find it.
Just like your website, you can’t wait for your prospect to find your podcast
You have to deliver it to them.
I recommend email as an “envelope”
Due to the simple fact that all emails
Have subject lines
And if you make the subject line
The title of your podcast
It puts you on the hook
To make your podcast topic
Offer enough value
To get your potential listener
To open the email
And have a listen.
*Pro Tip: Subject lines that solve problems make for great podcast topics that – on average – come with higher email open rates 📨