Pop-up’s aren’t the worst way to capture an email.
But if your pop-up ad
Pops up on your homepage
And swings and misses
Or gets swatted away like an annoyingly little gnat
Then you’re left with a prospect you just met
Who’s already a little bit distracted
And perhaps more than a little bit annoyed.
Just a thought:
What if you shrunk your pop-up down
Probably should’ve been the subject line of this email 🤬
And made it the first 7 seconds of your website
So that you’re essentially removing the bet you’ve placed on your pop-up
Pushed all of your chips into a headline that says
In about as many words:
And then don’t put anything else
Between those words
And your prospect’s eyeballs
Until they get to the big button that allows your prospect to
SIGN UP FOR THIS HERE EMAIL NEWSLETTER
P.S. Tomorrow: That button better be good 🤣
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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