Every website essentially gives their visitors a honey-do list the second they arrive.
- Figure out what we do
- See if it’s right for your business
Here’s how to take a load off your prospect:
Make the first words they read entirely about them.
See if this helps:
BEFORE
Headline: Jared Miller Attorney at Law
Subhead: Consumer Financial Protection Law
Prospect To-Do List:
1. Figure out if that’s the kind of law I need.
2. Decide how that helps me.
AFTER:
Headline: Helping Minnesotans Fight Debt Collectors
Subhead: That’s it. No subhead. Just a 5-word headline.
Prospect To-Do List:
1. Contact Jared
2. Let him do his thing.
Bonus: His name is in the top left corner. Which leaves the headline all to his prospect. 🙂
I’m here,
Kevin
P.S. Schedule a 7-Second Website Call. I make it easy on you. You pay it forward to your prospects. 😉