Your prospect likes their words better
Try not to use words your prospect needs YOUR definition for
Even if it’s a word you think better describes what you do and how you can help them
And here’s why:
If you use a word that they’re more familiar with
There’s a much better chance that they’ll keep reading
And become a client and a fan.
That’s when they switch to using your words to describe you
And in many cases
Even to describe themselves.