Your prospect likes their words better

Try not to use words your prospect needs YOUR definition for

Even if it’s a word you think better describes what you do and how you can help them

And here’s why:

If you use a word that they’re more familiar with

There’s a much better chance that they’ll keep reading

And become a client and a fan.

That’s when they switch to using your words to describe you

And in many cases

Even to describe themselves.

I’m here,

Kevin