Build in moments on your website for your prospect to take it all in.
No matter how well you pace your homepage
7 seconds at a time
Somewhere on your website, your prospect is going to need a breather.
See if this helps:
If you’ve ever read sheet music
Think of a breather like a rest
Only in this case, it might look as simple as a line break:
Like that one right there ⬆️
And white space
Give your reader a second
Or even a half second
For them to understand
The value you’re offering to them.