Build in moments on your website for your prospect to take it all in.
No matter how well you pace your homepage
7 seconds at a time
Somewhere on your website, your prospect is going to need a breather.
See if this helps:
If you’ve ever read sheet music
Think of a breather like a rest
Only in this case, it might look as simple as a line break:
Like that one right there ⬆️
Line breaks
And white space
Give your reader a second
Or even a half second
For them to understand
And internalize
The value you’re offering to them.
I’m here,
Kevin
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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