7-Second Thoughts February 16, 2023

Your prospect needs a second ✋

Build in moments on your website for your prospect to take it all in.

No matter how well you pace your homepage

7 seconds at a time

Somewhere on your website, your prospect is going to need a breather.

See if this helps:

If you’ve ever read sheet music

Think of a breather like a rest

Only in this case, it might look as simple as a line break:

Like that one right there ⬆️

Line breaks

And white space

Give your reader a second

Or even a half second

For them to understand

And internalize

The value you’re offering to them.

I’m here,


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