Or they won’t know if they’ve come to the right place.
Today’s 7-Second Website Example is not a website but it sure as heck could and should be.
It’s a very simple ad on a 3″ x 8″ piece of paper hand delivered to my home by 2 neighborhood kids that follows every last rule of a 7-Second Website.
I like it so much I’ve kept it for a year and a half now:
Need Lawn Care?
Hello, my name is Max and my friends name is Seb. We are 15 and 16 and would love to be a weekly lawn mower for you! We are teens from your area hoping to brighten up the look of your home while making a little money as well. We would come one day every week on Saturday or Sunday and mow your lawn and leave it looking clean, fresh, and healthy. Our current rate is $25 for every time we mow. If you are interested shoot me a text at XXX-XXX-XXXX.
I’m here,
Kevin
P.S. The headline leaves no room for (mis)interpretation. If you’re an independent professional, consider following Max and Seb’s lead: Introduce yourselves within the first 7 seconds of your website, say what you do and why your prospect should care. If this were these kids’ entire homepage they’d be in good shape to start booking appointments 👍
P.P.S. REMEMBER THE 1-PERSON 1-EMAIL RULE: No one responds to emails that feel like they’re talking to more than 1 person. It allows everyone to hide in the back of the class. This lawn company is a two-person operation, but the message comes from just one of them.
P.P.S. If this really were a homepage, I’d suggest that their next section offer a sign-up for a super short weekly email offering lawn care tips.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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