So much to say. So little of your prospect’s time to receive it.
In yesterday’s email “no new words,” we talked about the temptation to overwhelm your prospect with words on your website.
But what’s the alternative?
Hint: It’s not LinkedIn
You’ve tried LinkedIn and the lack of response and/or sales was
Shall we say
And made you never want to write again
Allow me to make the case for email
The expectations are way lower.
It’s way more fun.
New sign-ups feel like a sale.
And the reply to an email leads to a much more intimate, private, 1 on 1 conversation
In other words:
Your ultimate goal.
P.S. The Homepage Launchpad has you rewriting your homepage, writing your email newsletter landing page and your first 5 emails. Reply for the deets or sign up here
P.P.S. Parts I and II of this email inspired by fractional integrator wunderkind Kevin Hagemoser 🙏
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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