And therefore your fear of losing them might be (and probably is) unfounded.
If you’re worried about your prospects tuning you out
Over LinkedIn
Or email
That is a valid concern
But only on the surface
But look carefully below
And you’ll see that if you’re afraid of your prospect
Unsubscribing
Or simply being turned off by what you say
You may not be offering enough value
To keep them
Or may be after the wrong prospect
Altogether
See if this helps:
Just go for it.
Push through the fear
And dare to offer your reader
As much value as possible
As consistently
And quickly
As possible
Should your prospect bail
Consider this:
If you never had a conversation with them
Either through zoom
Or a direct message on LinkedIn
Then that prospect was never a prospect
What they were
Was someone giving you crucial feedback
That gave you the time and attention
To get better
At offering value
To the prospect who WILL
Respond.
I’m here,
Kevin