The central theme of your life’s work will change – not unlike the real sun.
If everything changes
Of every day
In both your business
And your life
It stands to reason that the central theme of your business
Will change too.
See if this helps:
Keep putting yourself out there.
And in posts
About your business.
And every once in a while
Go back and change the first 7 seconds of your website.
P.S. Your prospect won’t penalize you for changing. They NEED to see your business change because it makes it OK for them to see it in their business too