You can address recessions, labor shortages, layoffs and stock market fluctuations
Your website CANNOT.
See if this helps:
Your website is your story – the best way you can write it, remember it and sell it.
It’s the basis for what you believe sets you apart
And the topic you could write about with very little effort
That will keep YOU interested
For a long, long time.
Written BY you and FOR you
But from your prospect’s perspective
Your homepage can now be the engine that will allow you to write quickly and consistently
To bring people TO your website
OR your social media profile of choice
To buy your product
Or book a call.
P.S. Once you nail down your homepage, THEN you can start delivering your thoughts and addressing your prospect’s concerns about recessions, layoffs, labor shortages, stock market high’s and lows – all the news that’s fit to print 🗞
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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