Even if the outcome of working with you is a total game-changer, your prospect won’t care unless you have what they came for.
See if this helps:
WEBSITE: DXLabs – Somerville, MA
FIRST 7 SECONDS: Bringing rapid & accurate diagnostic testing where it is needed most.
Test results you can count on. Quick turnaround. Convenient on-site testing.
This kind of testing really can help cure diseases and even whole pandemics.
Just not right this second.
Right now, all the prospect can think about is getting their hands on those testing kits
So they can do their job.
✅ Once they see the goods
They’ll be ready to know how your product is going to help them save the world. 🙌
P.S. Definitely consider putting the outcome of working with you in the first 7 seconds. Just as long as it doesn’t prevent your prospect from knowing that they’ve come to the right place and that you’re the only solution to their problem.
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