7-Second Thoughts May 16, 2023

Learn to play “Moneyball”

If we try to play like the Yankees out there we will lose to the Yankees in here. ~ Brad Pitt in “Moneyball” 

If your website is trying to compete with much larger-funded companies

And you don’t have the budget to compete with their:

Cold-calling phone banks

Overseas lead generation


Sales teams

And full-service marketing agency

You’re in luck.

You can

And should

Get the benefit of all of that

Provided that you cut through the waste

And noise

And reach out to your prospect directly

With a simple, consistent, quickly-written email newsletter.

I’m here,


P.S. Here’s the thing: most clients come to me close to tears, having spent a small fortune on all of the above with little to show for it. To get the benefit of the marketing your competitors are doing at a fraction of what your competitors are spending, reply here.

What is my investment with Kevin getting me? A $45,000 ghostwriting book deal I can track directly to the work we’ve been doing the past 3 months. A far, far better return than I’ve ever gotten from SEO or marketing agencies. Thank you!

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