Consider focusing your home page on a single narrative
Why?
Most websites are currently set up like news websites
With lots of choices
And lots to click on
But unlike news websites
Your website doesn’t have nearly the time spent on page
See if this helps:
News websites only work because there’s a seemingly endless amount of choices
Don’t like that? How about this?
Your website
On the other hand
Is updated yearly – if at all
And can’t count on your visitor ever coming back
So consider taking a page from the news article
And tell just 1 narrative
As if your visitor clicked on a story they liked
And are ready for you to talk about your business
In a way that offers enough value
To keep them going
To the very end.
I’m here
Kevin