7-Second Thoughts October 14, 2024

Your website isn’t exactly news

Consider focusing your home page on a single narrative

Why?

Most websites are currently set up like news websites

With lots of choices

And lots to click on

But unlike news websites

Your website doesn’t have nearly the time spent on page

See if this helps:

News websites only work because there’s a seemingly endless amount of choices

Don’t like that? How about this?

Your website

On the other hand

Is updated yearly – if at all

And can’t count on your visitor ever coming back

So consider taking a page from the news article

And tell just 1 narrative

As if your visitor clicked on a story they liked

And are ready for you to talk about your business

In a way that offers enough value

To keep them going

To the very end.

I’m here

Kevin

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