7-Second Thoughts January 13, 2023

Your website needs some space

Both your headline and your prospect need a breather.

When you read sheet music

You’ll occasionally see something called:

A rest

It’s built into the song

And put there by the writer

For a reason.

See if this helps:

A rest

In website parlance

Is simply white space.

Give them an inch or a mile:

Whatever feels like just enough

For your prospect to be able to read your first 7 seconds

And then

Just as importantly

Have the time

However brief

To take it all in.

I’m here,


PRO TIP: The fewer the words and the more white space you use, the more confident you look ????

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