Both your headline and your prospect need a breather.
When you read sheet music
You’ll occasionally see something called:
A rest
It’s built into the song
And put there by the writer
For a reason.
See if this helps:
A rest
In website parlance
Is simply white space.
Give them an inch or a mile:
Whatever feels like just enough
For your prospect to be able to read your first 7 seconds
And then
Just as importantly
Have the time
However brief
To take it all in.
I’m here,
Kevin
PRO TIP: The fewer the words and the more white space you use, the more confident you look 🤐
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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