In terms of launching your website, you might think of it in terms of a successful Go-To-Market strategy
How you bring your website to market is up to you
But when it’s successful
It probably won’t look a whole lot different than a successful Go-To-Market strategy
For, say, a Silicon Valley start-up, SaaS, professional services firm or e-commerce business
And here’s why:
Your website is either a product or service
Or possibly both
That must be delivered to your prospects
In a way that turns them into diehard loyal fans.
I’m here,
Kevin
P.S. Longtime subscribers of this list know that I highly recommend starting a consistent email newsletter as an effective way to launch your website.
P.P.S. Big shout-out to Go-To-Market phenom Phillip Swan for inspiring this conversation 🙏
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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