Your website’s first address is its “www. …” The second is in your prospect’s head.
Do you remember where you were when you read your favorite book?
Saw a movie you were convinced would win an Oscar?
Heard a piece of music that made you pull over to the side of the road?
I missed 4 subway stops in Brooklyn to finish “The Road”
I sat on the couch in the living room with my wife talking about “Moonlight” for an hour after the credits rolled
I pulled over on Pico Blvd. in Los Angeles after hearing Ralph Vaughan Williams’s “Lark Ascending” for the first time and wept.
See if this helps:
When you go to a website
That solves your problem in a way you never thought could be solved
Or even knew was a problem¯\_(ツ)_/¯
You not only remember the website’s url
But also where you were
The first time you saw it
And even where you were
The first time someone told you about it.
For me, one of those websites belongs to Jonathan Stark
And I still remember where I was when Erik Olsen
Told me to check it out.
P.S. That’s our goal when we write your website: Make your website serve as a resource so valuable to your prospect that they take a very intentional extra step of making sure they either physically or mentally bookmark your place of business.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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