There will almost certainly be a point where you and your prospect are NOT on the same page
Maybe it’s your first sales call
Maybe it’s your last
But somewhere in the buying process
After your prospect has seen your proposal or contract
They’ll want to be doubly sure they know what they’re getting
IN THEIR WORDS
See if this helps:
There is no better ironclad guarantee than writing down in your words what you offer your prospect
Showing those words to your prospect
And having them either agree or disagree.
Whatever objections they have
And whatever they find lacking
ASK: What do you need?
Allowing your prospect to write down their answer
Or dictating your prospects answer in front of them in real-time
Allows you to say:
This is what I’m hearing from you
Which gives your prospect the power to decide whether or not it’s the same thing they’re hearing.
This is a very nice way to build trust
And start a relationship
That leaves both of you happy
With the sale.