7-Second Thoughts June 5, 2023

You’re a rabid anti-website-ite

Working on your website can actually PREVENT you from getting leads.

Things would be better if only you could get your website right.

Sound familiar?

Here’s the (crazy) thing:

Websites do not create leads.

You writing your business words consistently

To prospects you want to work with

Creates leads.

See if this helps:

When I tell people to stop working on their website

And instead, focus on writing directly to their prospects

You can hear an audible sigh of relief

And here’s where it gets crazier:

Once you develop a steady habit

Of dialing into your prospects problems

You’ll realize in short order

That whatever words you couldn’t come up with for your website

Are right there

In your email archives.

I’m here,


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