Offer outcomes of what your prospect can achieve from working with you.
I’m pretty sure about 5 minutes after youtube was invented
Instructional videos of how to do stuff was invented.
The need was always there
To see with your own two 👀
That what you’re trying to accomplish
Is in fact possible.
Sure, it helps to know HOW to do it
But how many times have you fast forwarded through to the end
In a mild panic
Just to see that someone
Actually put this exact cabin filter into their 2017 Toyota Rav4 without destroying the #$%*&!# thing 🤬
P.S. You can help your prospect see what their life will be like after working with you in the first 7 seconds of your homepage – rather than making them ⏩ to the end.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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