1 TWEAK TO YOUR WEBSITE

A swift kick in your website’s pants to fulfill its sole purpose:

Hook your prospect in the first 7 seconds.

Caution: Keep your notebook handy and get the A/C on – its gonna get HOTTTT in a good way!

Caution: Keep your notebook handy and get the A/C on - its gonna get HOTTTT in a good way!

NOT SURE WHY NO ONE IS BOOKING APPOINTMENTS OFF YOUR WEBSITE?

Your website is stuck. You know you need to make a change, but you’re paralyzed by uncertainty.

You’ve tried pop ups, downloads, chatbots and quizzes – but none of it is leading to prospects contacting you about your services.

IMAGINE KNOWING WHAT TO DO NEXT AND HOW TO DO IT

Imagine this – Imagine knowing what to say, when to say it and how to keep saying it to start booking more appointments from your website. Imagine the confidence that comes with knowing where and what to write quickly and consistently to book more calendar appointments.

GET SOME OUTSIDE PERSPECTIVE

Writing does not have to be done by yourself. Sometimes all you need is someone who allows you to see things from your prospect’s perspective. Someone who doesn’t know your business or your prospect and can help you to stop writing the label from inside the jar.

Book 1 tweak to your website now.

Why?

I’ve been writing websites exclusively for 10 years and worked for some of the most prestigious advertising agencies in the world for over two decades.

I have clocked 500+ hours with folks just like you with the same problem: How to get people to contact you off your website.

I help you rework your homepage and promote it quickly and consistently so that you can book more calendar appointments.

I routinely book 5-10 high-value sales appointments per week.

This was a very cool experience. I didn’t know what to expect. I was totally fine with jumping right in without any casual talk. Your time’s busy, my time is too – I have 7 kids, let’s jump right in. I would totally recommend this service because just in that short amount of time it was really valuable.

I’ve been on several calls recently to try and figure out if I want to work with them and nobody did what you did. It was very unique. It jumpstarted my ability to move forward.

One of the main things I enjoyed about our time was watching you pull out what I was already articulating well but just needed to be repositioned.

Rather than talk about me, I now talk about the results that I give my clients. I now use their language and their terminology to pull them in. Thank you, Kevin!

This was a very cool experience. I didn’t know what to expect. I was totally fine with jumping right in without any casual talk. Your time’s busy, my time is too – I have 7 kids, let’s jump right in. I would totally recommend this service because just in that short amount of time it was really valuable.

I’ve been on several calls recently to try and figure out if I want to work with them and nobody did what you did. It was very unique. It jumpstarted my ability to move forward.

One of the main things I enjoyed about our time was watching you pull out what I was already articulating well but just needed to be repositioned.

Rather than talk about me, I now talk about the results that I give my clients. I now use their language and their terminology to pull them in. Thank you, Kevin!

Here’s How It Works:

You book a tweak with me using my private scheduling link. The event is set for 15 minutes but you might want to block out extra time in case we go a little long. Our call will take place over Zoom.

1. You come on the call.

2. I share my 1 tweak.

3. Together we work through 3 questions about your prospect and use your answers to make my initial tweak at least 10% better.

Kevin, I can’t thank you enough for the fantastic analysis. You were able to nail down in 6 minutes what I had not been able to articulate was bothering me about the home page of the site.

Kevin, I can't thank you enough for the fantastic analysis. You were able to nail down in 6 minutes what I had not been able to articulate was bothering me about the home page of the site.

You will leave with the first 7 seconds of your homepage that you can put into action immediately. These are the precise words your prospect needs to book a calendar appointment.

Your first 7 seconds will be:

  • Laser-focused on your prospect
  • Allow your prospect to stay interested in what you do
  • Impossible NOT to read

PLUS: A call to action button we write together – you and me that makes it crystal clear the best way for your prospect to contact you.

After our call, I will send a recording of our session for future reference and include a link in your session notes that are yours to keep.

100% MONEY-BACK GUARANTEE

I’m so sure that I can provide at least one high-value tweak that I offer a 100% money-back guarantee. If at the end of our session you feel you have not gotten your money’s worth, just let me know and I’ll refund your payment in full.

BUT DON'T TAKE MY WORD FOR IT…

Check out these long-form testimonials from past clients:

I can say I have struggled to articulate the benefits of mental health services without using jargon or inadvertently making someone go through advanced education and training in my discipline to understand. I would also say that is not okay and something I continuously have to work on.

That is also why it is great to have someone like Kevin to help translate and truly educate professionals on how to better communicate the what and value of their services to those who truly would find benefit and are in need.

I can say I have struggled to articulate the benefits of mental health services without using jargon or inadvertently making someone go through advanced education and training in my discipline to understand. I would also say that is not okay and something I continuously have to work on. That is also why it is great to have someone like Kevin to help translate and truly educate professionals on how to better communicate the what and value of their services to those who truly would find benefit and are in need.
I loved the 1 tweak! I think there's a huge amount of websites, advertising and social media that doesn't get done according to a focused, regimented methodology. In short, people's stories just aren't being crafted. I appreciate what he does.

Thanks again for a great session! It is time well spent and remarkable how much fun and joy you bring to the process as a Guide for taking my homepage from meh to great. Merci mon vieux!

Thanks again for a great session! It is time well spent and remarkable how much fun and joy you bring to the process as a Guide for taking my homepage from meh to great. Merci mon vieux!

Every minute of this meeting was filled with insight. I didn’t expect that.

Every minute of this meeting was filled with insight. I didn't expect that.

Gotta be honest, I wasn’t too into making my headline 10% better. But now I FEEL better!

Gotta be honest, I wasn't too into making my headline 10% better. But now I FEEL better!

Kevin offered to improve my homepage in just a few minutes.
Sound suspicious?
Kevin delivered.
You may have noticed that I updated my first 7 seconds.
It now states what people who work with me can achieve.
Isn’t that cool?
It’s rare to meet someone who can quickly and clearly improve your messaging.
I appreciate having Kevin in my network.

Kevin offered to improve my homepage in just a few minutes. Sound suspicious? Kevin delivered. You may have noticed that I updated my first 7 seconds. It now states what people who work with me can achieve. Isn’t that cool? It’s rare to meet someone who can quickly and clearly improve your messaging. I appreciate having Kevin in my network.

WOW! I greatly appreciate your guidance and tips and I will implement immediately. I look forward to standing out from the crowd.

WOW! I greatly appreciate your guidance and tips and I will implement immediately. I look forward to standing out from the crowd.

Love your 1 Tweak because it actually works!

Love your 1 Tweak because it actually works!
Know what made the thing absolutely different?
You listened.
And didn’t try to follow YOUR agenda.
I’ve done a bunch of these calls/coaching-like/discoveries and every single time, it was a thing of shaping things and using words i never used (or my clients) to replace with theirs.
At the end, it just felt ‘meh’ and eventually collected digital dust —or got cleaned up.
It felt like there were very few people who’d listen like i do with my clients. And couldn’t find them (or afford them). Lol
Finding a person who did that with me was fan-f****n’-tastic.
So, thank you, man.
That little tweak articulated what I had at the tip of my tongue. In under 7 seconds.

STILL HAVE QUESTIONS?

Q: What happens after I pay?

Once you submit your payment, you’ll receive a link to schedule an appointment in my calendar.

Q: I don’t think I need help...

Everyone needs help. I hired someone to help me write this web page! Doing it yourself is like trying to write the label from inside the jar.

Q: Can I just change my homepage without changing my entire website?

Yes, you will leave with instructions on exactly how to do just that.

Q: Would this service be right for me if I DON'T have a website?

Yes, we can write your homepage from scratch. In many cases, that’s all you need.

Q: I can’t afford this right now... can I get a discount?

No, but I have a boatload of free material that you might find useful. If you don’t mind working fast, my “1 Tweak” might be a better fit.

Q: Will you get me leads?

No, no one besides you can and every should get you leads because no one will ever know your prospect like you do. What I can do is give you the time, energy and words to continue writing about your business – consistently and quickly – to book appointments you look forward to.

Q: How long before I see results?

My tactics deliver results as quickly as possible with the least amount of effort. I’m a big believer in the 80/20 rule and gaining momentum with small wins. You should expect to see measurable progress in as little as a few weeks.

Q: Can I listen to an example tweak?

Sure! Here’s an example from a recent client:

Q: I still have questions!

Still have questions? No Problem! Please shoot me an email at [email protected]

KIND WORDS FROM CLIENTS, SUBSCRIBERS, AND FANS

If you suffer from not drawing in enough leads, or drawing in the wrong leads, Kevin is someone you should work with.
— Cameron Dwyer
This is just placeholder text. Don’t be alarmed, this is just here to fill up space since your finalized copy isn’t ready yet. Once we have your content finalized, we’ll replace this placeholder text with your real content.
— Chip Cooper
Hey Kevin, I just landed a book deal from the article in today's paper taken directly from my weekly newsletter you and I have been working on together. What is my $7,000 investment with you getting me? $45,000 I can track directly to the work we've been doing the past 3 months. A far, far better return than I've ever gotten from SEO agencies. Thank you!
— Melissa Delay
I'm waking up pumped every morning because I have a marketing plan, a blog post to write, and connections to make that will get me work. Thanks for that! You're awesome!
— Jared Miller
We now have a website that articulates our value prop to patients as well as to investors and partners. We’ve received phenomenal feedback saying things like “I saw your website and felt like you were the only company that understood what I was going through.
— Morgan Hewett
You've helped me so much!

— Aric Jensen
I recommend you go with Kevin. He taught me about value and how to best think about it. The one on one coaching was easy to implement, easy to get started with great customer care.
— Josh Devries
There’s not a single day that goes by that I fail to think about you or something you taught me in the past few months.
— Travis Jones
Kevin optimized my content and helped me bring leads. Much, much appreciated!
— Dustin Dauenhauer
Would I recommend Kevin? Hell yeah. I would recommend him and I have.
— Ryan McLaughlin
"I enjoyed working with you very much. You made me comfortable with your process rapidly and managed to get me out of my head space! That is not easy to do! Thank you for your creativity!"
— Sharyn Abbott
I've never met anyone who could simplify my message as much as kevin. The finished work is night and day different from where I started. If you've struggled to get the words right on your homepage, get with Kevin right away, his process will help you and is worth every penny he charges for it.
— Scott Dennison
Too many to list them all here… read more >>

WHO WROTE THIS PAGE, ANYWAY?

Hi! I’m Kevin Freidberg and I was a copywriter, creative director and independent contractor for 15 years. I’ve worked for some of the biggest advertising agencies in the world including Fallon, BBDO, Y&R, Ogilvy, McCann, Cliff Freeman along with Fox Sports, Disney, HBO, Welch’s and HP. I’ve also written for the New York Times and the Dallas Cowboys (You can check out my press page for more info.) Today I teach independent professionals how to write quickly and consistently about their business to book more high-value inquiries from their website.

kevin freidberg in front of concrete wall

In my first year as a solo consultant, I doubled my income by killing my SEO-based website in favor of one that easily books 15-20 sales calls per week. I have 10 years of real-world experience successfully applying a 7-Second writing practice to my own consulting work and that of 100+ business owners I have counseled. These days I routinely book at least 5 high-value calendar appointments per week from my website.

The unconscious acceptance of waiting for SEO and Google to deliver their prospects is a collective delusion that literally keeps me up at night. In fact, I consider it my mission in life to get people to create their own engine that gives them complete control over the quality and quantity of booked calendar appointments from their website. Care to join me? You’ll be glad you did. ????

ABOUT KEVIN

Hi! I’m Kevin Freidberg and I was a copywriter, creative director and independent contractor for 15 years. I’ve worked for some of the most prestigious ad agencies in the world including BBDO, Ogilvy, and Zeus Jones on brands including Target, Disney, HBO, 3M and Fox Sports. I’ve also written for The New York Times and the Dallas Cowboys.

You can check out my press page for more info.

In my first year as a solopreneur, I increased my high-value bookings by 10x simply by rewriting the first 7 seconds of my website. I have over a decade of real-world experience successfully applying a 7-second writing practice to my own consulting work and the 100+ business owners I have counseled. These days I routinely book at least 5 high-value appointments per week from my website.

The unconscious acceptance of websites that don’t lead directly to sales calls is a collective delusion that literally keeps me up at night. In fact, I consider it my mission in life to create websites that
book more high-value calendar appointments.
Care to join me? I’m here. ????

THIS IS YOUR LAST CHANCE

You’re running out of web page! Don’t waste another day waiting for your website to ring. Book your 1 tweak now:

My 100% Money-Back Guarantee: If at the end of the call you feel that you have not gotten your money’s worth, let me know and I’ll refund your payment in full.

AVAILABILITY IS LIMITED

I’m only available for a few live 1 on 1 website tweaks per month. Scheduling is first come, first served so the sooner you book your call, the sooner you will have the words you need to start booking more appointments from your website.