7-Second Thoughts August 11, 2023

A fixed vs. perpetual lead generator

Only perpetual works and here’s why:

You’ve seen a fixed lead generator many times

Top 10 Ways to Fix Your Business!

Typically a downloadable pdf followed by a series of emails

Which no one reads because they already have the pdf

Which they also did not read.

The perpetual lead generator on the other hand

Is a consistent email mailing

Often weekly, daily or somewhere in between

That offers your reader value

Without an agenda

Here’s why this works:

It keeps you – the business owner – on the hook for providing value to your client

While simultaneously creating a self-perpetuating habit

That inspires you to continuously find ways to serve your customer


Come up with ideas to market those services


And to literally write about them in ways your prospect can fully value


I’m here,


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