Only perpetual works and here’s why:
You’ve seen a fixed lead generator many times
Top 10 Ways to Fix Your Business!
Typically a downloadable pdf followed by a series of emails
Which no one reads because they already have the pdf
Which they also did not read.
The perpetual lead generator on the other hand
Is a consistent email mailing
Often weekly, daily or somewhere in between
That offers your reader value
Without an agenda
Here’s why this works:
It keeps you – the business owner – on the hook for providing value to your client
While simultaneously creating a self-perpetuating habit
That inspires you to continuously find ways to serve your customer
Faster
Come up with ideas to market those services
Faster
And to literally write about them in ways your prospect can fully value
Faster.
I’m here,
Kevin