7-Second Thoughts August 18, 2021

All websites come with a 7-second “eject” option

It’s a fact, most website visitors take about 7 seconds to decide on your business.

This is a good thing.

Trust me, putting that first headline on your website to a 7-second test will make you doubly clarify who your prospect is and why they should care about what you do. No way can we explain our business in 7 seconds. I get it. Your business is complicated.

The good news is, you don’t have to talk about everything you do right away.

And because you have so little time, you can’t say it all.

In the first 7 seconds, your prospect only needs to know:

  1. What you do
  2. Why they should care

Which means all you have to do is make that first 7 seconds about them.

They’re the hero. You’re the guide that helps them win the day.

I’m here,


P.S. Here’s the best way I know to capture your website visitor’s attention fast. Based on the StoryBrand Formula for keeping your website laser-focused on your prospect, the Elevator Pitcherator is a fun interactive tool I built for my clients. Give it a whirl and let me know what you think! Or reply to this email with any questions.

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