All websites come with a 7-second “eject” option

It’s a fact, most website visitors take about 7 seconds to decide on your business.

This is a good thing.

Trust me, putting that first headline on your website to a 7-second test will make you doubly clarify who your prospect is and why they should care about what you do. No way can we explain our business in 7 seconds. I get it. Your business is complicated.

The good news is, you donโ€™t have to talk about everything you do right away.

And because you have so little time, you canโ€™t say it all.

In the first 7 seconds, your prospect only needs to know:

  1. What you do
  2. Why they should care

Which means all you have to do is make that first 7 seconds about them.

They’re the hero. You’re the guide that helps them win the day.

I’m here,


P.S. Here’s the best way I know to capture your website visitor’s attention fast. Based on the StoryBrand Formula for keeping your website laser-focused on your prospect, the Elevator Pitcherator is a fun interactive tool I built for my clients. Give it a whirl and let me know what you think! Or reply to this email with any questions.