If you are tempted to trademark your words, you might be tempting your prospect to flee.
As you’re writing your website
Or LinkedIn posts
Notice any phrases you’re using
That make you want to add a tiny little ™ or ©
The Such and Such System™
My Super Awesome Amazing Program © 2023
all rights reserved, any unlawful use punishable by … ☠️
Doing so can lull you into the false sense of security
That you’ve made the value of your offering
Inherently clear to your prospect.
HERE’S THE THING:
Absolutely nothing wrong with protecting your intellectual property
But even if it is
Without first putting in the words
That let your prospect know the value
Of the words you find worthy of even Title Caps
My Blankety Blank Whoziwhatzis!
Runs the risk of leaving your audience
With the sneaking suspicion
That what you are selling
Has more value to you