Your website homepage should come down to one monologue delivered in the Barbie movie. And here’s why:
The monologue delivered by the character played by America Ferrera could be delivered by any female struggling to live in a patriarchal world
I say this with the utmost confidence
Not because I understand women
But because I clearly do not
Which is why my wife has delivered variations of America Ferrera’s speech to me
Dozens
And
Dozens of times
Throughout our 12-year marriage
Yes, my wife is a phenomenal (and published) writer
And very much could have written it herself
But in this case, “Barbie” writer/director Greta Gerwig captures a litany of issues suffered by an entire half of the human race in a very, very, very, very, very specific way
With very specific phrases
That have literally come from the minds and out of the mouths of women for generations
And will unfortunately have to continue to be delivered to us “Ken’s” for generations to come
But Greta/America/my wife does not stop there
Because of course
The rest of the movie does just as your website home page must do
It goes about solving that problem in a way that makes it certifiably impossible not to buy into the solution
That lays out an undeniable truth
Born from a clear, highly compelling insight into its audience
That is so honest
So true
And something all marketing should aspire to
Even marketing born from the Evil Empire itself
Mattel®
Who lets the director spend an hour and 54 minutes (at times literally) blowtorching their biggest moneymaker into smithereens
Why?
Because it makes money
Hand over fist
In the best way possible.
See if this helps:
If you’re a graphic designer or web developer on this list, I am working on a product that will help you write a homepage like the one I describe above for your clients without any involvement whatsoever from a copywriter such as myself
Reply for details.
I’m,
Kevinough