When it comes to marketing your own business, please do not swing for the fences.
If I could go back in time to when I was first starting out in advertising
As a junior copywriter
At a little boutique agency
In the warehouse district of Minneapolis
I’d whisper into that guy’s ear:
Do your very best work for your clients
Really, knock your brains out
Make everything award-worthy
But when it comes to your own business
The business of marketing yourself for your next job
Just. Stay. Consistent.
Just. Get. On. Base.
Some days you’ll write killer content
Some days not so much
Just get it done quickly
The best you can
So you can get back to knocking it out of the park
For your client.