7-Second Thoughts November 1, 2023

Be hard to quit

Every touchpoint with your client is an opportunity to run up the score of your value.

It doesn’t have to happen every time

But the majority of sessions


Coffees & Lunches

Emails & Texts

With your client

Or prospect

Should offer them something

That feels outside

Of what they bought.

Building up this kind of value


Over time

Builds a pattern

Of generosity

That has proven

Throughout history

To be difficult

At best

For a client

To live without.

I’m here,


P.S. It goes without saying, that this same pattern of generosity also makes it extraordinarily hard for you to quit on your client.

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