Every touchpoint with your client is an opportunity to run up the score of your value.
It doesn’t have to happen every time
But the majority of sessions
Meetings
Coffees & Lunches
Emails & Texts
With your client
Or prospect
Should offer them something
That feels outside
Of what they bought.
Building up this kind of value
Consistently
Over time
Builds a pattern
Of generosity
That has proven
Throughout history
To be difficult
At best
For a client
To live without.
I’m here,
Kevin
P.S. It goes without saying, that this same pattern of generosity also makes it extraordinarily hard for you to quit on your client.