“I used to call the writers vampires.” ~ James Gandolfini
It was no accident that one of the greatest TV shows of all time
HBO’s “The Soprano’s”
Was also steeped in reality.
The show’s star would often reminisce
With the other actors on set
About the rough characters from their youth
Growing up around mafia figures in both Italy and New York
Only to see those very same stories
Appear in the following week’s script 😳
See if this helps:
When you consistently post content about your brand story
To the point where it’s less of a chore
And more of a ritual,
You may find that
Movies and podcasts
And even casual conversations with colleagues
Will begin to make their way into your
And eventually your website.
In fact the email you’re reading
Was inspired by a Vanity Fair article
That I read over 10 years ago (!)
That came up in conversation
With an attorney friend just last week
As I was explaining how to use the Content Solar System
To post consistently on LinkedIn
To get more leads.
R.I.P. James Gandolfini: 1961 – 2013
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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