7-Second Thoughts November 16, 2023

Beware of “high cotton”

When business is booming, it’s easy to forget who your most important client is.

You finally got there

Leads are coming in

You’re closing sales

You’re even thinking of hiring because you’re so busy.

So what’s the first thing to go?

The very thing that got you there.

Here’s the thing:

If your lead generation is based on adding value

To your customer’s life

Rather than taking away time

It GIVES you time.

Wait, what?

Because offering your prospect

Consistent, generosity-based content

Comes with a rare side effect

For both giver

And give-ee:

Clarity of mind.

I’m here,


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