7-Second Thoughts January 17, 2024

Burger King for designers

Copying a well-traveled path to success isn’t cheating, it’s common sense.

Rumor has it that Burger King has no R&D department.

It’s basically just, “Hey, wherever there’s a McDonald’s, let’s put a Burger King.”

Not the worst idea

In fact, it’s kind of ingenious.

If you’re a graphic designer

Swimming amongst a seemingly endless sea of other designers

Struggling to get paid what you’re worth …

See if this helps:

Rather than following the typical designer route

Consider the consultant route

Which lets you:

Get paid more for your expertise

Do what you love to do

Have it your way.

I’m here,


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