If you want your content to be sustainable, you can’t be the only keeper of the flame.
Most business owners can spin a ripping good yarn
About what makes their company unlike any other
But if you ever want to go on vacation
Or leave your company to the next generation
Or heaven forbid sell it
Make sure you’ve got a deep bench of highly-trained, master storytellers
Each one telling their own version of the gospel
That they’re comfortable selling
But still sounds like a close cousin of yours
P.S. Questions on how to implement your brand story? Reply here and you shall receive.
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