The more interested you are in your business, the more your prospect will be.
There is no finite amount for either business owner or prospect regarding the depth and intensity of wanting to know more about what you do.
SEE: Seinfeld, Jerome A.
P.S. I’ve personally found that writing and sending your business words without waiting for your prospect to stumble upon them on your website is THE best wait to maintain both you and your prospect’s interest in what you do