Your prospect just wants to run in and pick up a couple things.
Promoting your website on a podcast or LinkedIn is never a bad idea
But in a way
You’re sort of asking your prospect to go grocery shopping
Rather than just running in for some milk.
See if this helps:
Try promoting a specific page of your website
Like a lead generator
Or my personal favorite:
Your consistent email newsletter.
I like the newsletter the best because it’s the biggest bang for the smallest buck.
Or as my dad would say:
The gift that keeps on giving
Sure, your prospect will probably still pick up a few things
But to them
It still feels like an easy enough errand
That they could almost see themselves
Leaving the car running. 🚙
P.S. Here in Minnesota, The Land of 10,000 Targets, we have what we endearingly call “Little Target.” An adorably shrunken down version of the big box store that feels more like a fancy QuikTrip™.