They will, however, make every effort to get key stakeholders in the company aligned on messaging
Here’s the thing:
Websites have taken on a heavy, laborious, heaven-and-earth-moving connotation
But if you focus on what comes after the website is launched
Long after you’re gone
And how it changes the way a company expresses its value to its prospects
The formerly too-busy VIPs
Will suddenly move heaven and earth
To have a say.
I’m here,
Kevin