7-Second Thoughts April 19, 2024

CEOs can’t be bothered with the website

They will, however, make every effort to get key stakeholders in the company aligned on messaging

Here’s the thing:

Websites have taken on a heavy, laborious, heaven-and-earth-moving connotation

But if you focus on what comes after the website is launched

Long after you’re gone

And how it changes the way a company expresses its value to its prospects

The formerly too-busy VIPs

Will suddenly move heaven and earth

To have a say.

I’m here,


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