Why email makes CeraVe the clear winner of last night’s Super Bowl.
Google Squarespace right now, and you’ll get last night’s Martin Scorcese Super Bowl ad for Squarespace in the top spot.
Click on the Squarespace entry, and what’s the first thing you see?
Similarly, google CeraVe and the first entry will be last night’s Michael Cera Super Bowl ad
Click on CeraVe and what do you get?
An offer to sign up for emails from ….
See if this helps:
If your marketing ends in a website
That might be your only shot at reaching your prospect.
If however, your marketing ends in an email sign-up
You get exponentially more chances to reach your prospect
And if you play your cards right
And see it as a chance to prove your value
Every. Email. Out.
A good chunk of your fans
Will welcome you into their inbox