7-Second Thoughts April 11, 2024

Cheap can buy happiness

Offering a ridiculously high-value item for what feels like an insanely low price is one way to bond with your prospect

The kiddos and I took a Southwest flight back to Minneapolis on Saturday

And I’m still thinking about the $8 I paid for in-flight WiFi two days later

Here’s the thing:

That $8 felt cheap

Seriously cheaper than one of the airport snacks we bought

But it allowed me to write my daily email

While the kiddos watched Netflix

Which also allowed me to write my email

See if this helps:

You might offer a supremely high-value item

At a price low enough

As to make it borderline impossible

For your prospect to not stop thinking

About their own happiness.

I’m here,


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