Offering a ridiculously high-value item for what feels like an insanely low price is one way to bond with your prospect
The kiddos and I took a Southwest flight back to Minneapolis on Saturday
And I’m still thinking about the $8 I paid for in-flight WiFi two days later
Here’s the thing:
That $8 felt cheap
Seriously cheaper than one of the airport snacks we bought
But it allowed me to write my daily email
While the kiddos watched Netflix
Which also allowed me to write my email
See if this helps:
You might offer a supremely high-value item
At a price low enough
As to make it borderline impossible
For your prospect to not stop thinking
About their own happiness.
I’m here,
Kevin