You probably wouldn’t – but could you?
Coupons are a dirty word in a value-based business.
I’ve probably lost you already.
But simply taking a small chunk of time
To figure out what your coupon would say
Where it would go
Who you would offer it to
Just asking yourself these questions
Would help clarify your offering
Like nobody’s business.
Think about it:
With a coupon, your audience has to know what you do
For them to even consider the value that a coupon is offering.
And when it comes down to it
A lot of the people on this list
Are offering something
That is either a product
Or a productized service
That needs to be simple enough
To fit in the space
Of a coupon.