7-Second Thoughts November 6, 2023

Could you coupon?

You probably wouldn’t – but could you?

Coupons are a dirty word in a value-based business.

I’ve probably lost you already.

But simply taking a small chunk of time

To figure out what your coupon would say

Where it would go

Who you would offer it to

Just asking yourself these questions

Would help clarify your offering

Like nobody’s business.

Think about it:

With a coupon, your audience has to know what you do

For them to even consider the value that a coupon is offering.

And when it comes down to it

A lot of the people on this list

Are offering something

That is either a product

Or a productized service

That needs to be simple enough

To fit in the space

Of a coupon.

I’m here,


Like this message?