Only a madman doesn’t listen.”
~ Janet Champ (Advertising Hall of Fame Copywriter for Nike)
You’ve seen it in a million movies
But most recently in Top Gun 2: Maverick
The voice of the main character
In the bleakest of bleak
Seemingly no-win situation
Getting themselves out of an impossibly tight jam
By having a delightful little conversation with themselves:
Talk to me, Goose!
See if this helps:
When you’re stuck coming up with a headline for your website
Don’t. Stay. Stuck.
You heard me.
Just start making stuff up
Either out loud
Or to yourself
(Or as Tom Cruise doing a voiceover)
Even if it means babbling incoherently at first
Until you get on a roll
And stuff starts making sense.
P.S. My guarantee: Once you get used to inner monologuing you will never be stuck – or lonely – again. 🙏
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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