Make friends whenever possible. It is always possible.
Sol Freed owned a wildly successful furniture store in Dallas for 45 years
Along with his sister Pearl
And his 2 brothers, Joe and Bernard.
Even after he “retired”
He never stopped selling
And by selling
I mean asking questions:
About your kids
Your job
What are doing now?
Who are your customers?
What do you love?
Who do you love?
Can I get you something to eat?
Let’s go get something to eat.
He was so intensely curious
That by the end of the conversation
You were no longer interested in buying:
That sectional
That dinette set
That bedroom suit
What you really wanted
All you really wanted
Was to see him
Again.
I’m here,
Kevin
P.S. Uncle Sol died yesterday morning in Dallas. He spent his 94 years showing us just how good life could be.