Just like an accountant would never refer to herself as “Accountant, Not Writer.”
And yet, for some reason we think of graphic designers and art directors
As the opposite of copywriters
Almost like they’re not allowed to write
Like it’s a union thing … ?
But here’s the thing:
Attorneys are Not Writers
Sucks for you, John Grisham
Doctors are Not Writers
Too bad, so sad, Michael Crichton
In reality, it stands to reason
That because graphic designers
Are so intimately involved in marketing and advertising
And just plain good communicating
People like:
Paula Scher
Mark Zukor
Aaron Draplin
Stefan Sagmeister
Gary Goldsmith
Chip Kidd
Allan Peters
Cipe Pineles
Chris Avantaggio
This list alone could take up weeks and weeks of daily emails
No more need a copywriter
Than a fish needs a bicycle
Which leads us to one of the most common questions I get asked by designers:
Q: I need to write my client’s website, but I’m not a copywriter?
A: Good, it means you get to hog it.*
I’m here,
Kevin
*Take 100% of the profit.