To stay motivated to write about your business consistently, you have to connect to it emotionally.
Some people call it “fire in the belly”
My sales coach Catherine Brown calls it Creative Mechanism
But I actually prefer my Aunt Doris’s term:
The Gotta Wanna
Yes, there will be times when it will feel like
Eating your vegetables
But if you connect your content
With something you firmly believe
Your business can do
To change the world
You’ll only get better
At writing, selling, and speaking
About what you love.
P.S. My Aunt Doris talked about the Gotta-Wanna in terms of her marriage. She and my Uncle Sol were married 72 years and had what I’d call a Hall of Fame life together. To your Gotta Wanna 🥂
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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